Xfresh FM focuses on 100% Malaysian Music with cool, new tunes and entertainment news. With a target audience of ages 12 - 20, the station acts as an 'incubator' for new contemporary Malaysian music and talent, showcasing the developing 'next generation' blended with the current crop of local contemporary music stars. Using Bahasa Melayu as its presentation language, the station plays fresh local acts like Phlowtron, Misha Omar, OAG, Nakedbreed, Single Track Mind, Too Phat and Ruff Edge.